Sometimes I feel like the game programmers are hassled by marketing at EA on a daily basis:
"What are you guys programming today???"
"We are trying to get more authentic player profiles in-game."
"Awesome!! And there are 11 players on the field - so that means each player will have their own individual AI!!"
"Well, yes - that's a given..."
"Fantastic - we'll print that feature ASAP!!"
"W..wait; that's not what we meant..."
"Big bucks headed our way!!! See you tomorrow for individual BALL profiles and AI!!"
"Idiots."