NBA Live 14 Video - Quick Glimpse of BounceTek Demo

[JerseySuave4]

But is marketing relevant to how the final product turns out? Of course, 2k at least releases a game if they announce it. So we can be confident that 2k14 will be in stores at the date they give us.

Besides from that, why does marketing matter at all? Maybe being hyped up for months is actually a part of the experience fans pay for, otherwise preordering is simply a dumb move rationally...Should I act like EA is obligated to "win me back"?
They should put all their work into delivering a great game this year. If there's not trailer at all, no previews, no screenshots...so what? Since I'll play both games before spending money anyway, I couldn't care less about marketing. I don't pay for being excited until release day, but for the full game then. If 2k didn't release the Lebron trailer, the game would be exactly the same. The whole marketing hype thing doesn't mean sh*t.

But you're right that EA's past fiascos don't warrant much confidence in their abilities. That's reasonable. Acting like since Elite sucked, EA has to try even harder to get me excited before release day, is not.

The 3rd to last sentence is the only one that was relevant to the point i was making. Comparing anything EA releases to the 2k Lebron teaser and talking about the unknown factor makes 0 sense.

EA has not given us anything since NBA Live 10. They hyped up a new name and innovation which was supposed to be Elite. After people got a glimpse of it and reacted negatively, they cancelled the game. After taking a year off they talked about bringing back the NBA Live name... then cancelled that game. So we're going on 4 years without playing a new EA basketball game. We have no clue what to expect out of them.

Meanwhile the 2k team has given us a better game each year. The game was already widely praised a few years ago and has improved on that with each new game. We have recent experience with the type of quality and effort 2k has given us so there's at least an idea of what to expect.

And yes, EA does have to try even harder to get us excited before release day if they expect people to buy their game. How can you say they don't? They haven't put out a game in 4 years.

What does marketing matter at all? Really? Marketing is important in just about every business especially a business where you are trying to get people to buy your product. EA is known because of Madden & Fifa, but they don't have a strong reputation anymore when it comes to basketball. 2k is the current Champ and unless they want to get steamrolled by the Lebron campaign coming their way, they will need to market their game.

Marketing also gives you an indication for how confident a company is in a product. Last year we were getting nothing from EA in terms of marketing and they ended up cancelling the game. When a company is proud of their product and confident in it, they will market it until the money allocated to that department is dry. When a company holds back & is quiet or doesn't show you much, that isn't good.

[mango_prom]

Re: NBA Live 14 Video - Quick Glimpse of BounceTek Demo

What does marketing matter at all? Really? Marketing is important in just about every business especially a business where you are trying to get people to buy your product. EA is known because of Madden & Fifa, but they don't have a strong reputation anymore when it comes to basketball. 2k is the current Champ and unless they want to get steamrolled by the Lebron campaign coming their way, they will need to market their game.

Sorry, English is not my 1st language, so...I know "what" marketing matters, but I asked "why" it should matter at all to people. Maybe I wasn't clear enough. Was really more of a rhetorical question since I'm somewhat puzzled how easy it is to get people hyped up for a product looking at the 2k14 trailer thread. BounceTek is a buzzword...but so was IsoMotion. So was "Dynamic Shot Generator". So are "Signature Skills". Sounds flashier than "Situational rating modifiers", but is just as much of a gimmick as EAs new favourite word.
And you're right about the Lebron campaign. Basically, I'd suppose most kids will buy 2k14 no matter how Live turns out. It could be the best game of all time, won't matter.
But I absolutely agree that until now, EA hasn't given much reason to be optimistic. On the other hand, personally, I'd say 2k has to start from scratch, too. 2k13 didn't impress me at all and the next gen version should be much different not only in terms of graphics, but also gameplay mechanics. So both companies are off to a fresh start.

The thing with all the talk about sig dribbling...while I like the idea, a big problem is defensive counters. If players are really having differing dribble styles, how is EA going to handle collisions and defenders reacting to all the different moves realistically? Looking at the basketball games we've had until now, that's difficult enough to achieve with generic move sets. Are they going the canned animations route like 2k?
Could turn out great, but maybe it's too ambitious for a reboot...

[youvalss]

Re: NBA Live 14 Video - Quick Glimpse of BounceTek Demo

I have no issues with them implementing new (next-gen) technologies, even if I'm not a big fan if the buzz words.

The thing is, I think this technology might be good and put a solid a foundation for the following titles. However, it may also mean that, again, it'll take them a couple of years to get there. They simply keep putting foundations again and again - but by the time the game shines, something happens and they start over (new team members/new generation/wrong decisions...you name it).

Hopefully, I'm wrong and Live 14 is solid from day one. Looking forward to seeing the game in action - unedited 5 on 5 gameplay.

[KyotoCarl]

Just like 2k14. Except if people are already attached to a brand and assume that liking 2k13 allows any prediction whether 2k14 is worth another 60 bucks.

But...their presentation was about...dribbling...and the demo they had available, was showcasing the dribbling engine. What...did you expect them to...talk about?

I think you missed my point. My point was that this is exactly what they showed us with elite and everyone knows how that panned out. Now, when live returns, people, including me, want to see hard proof of what they can do with a basketball game, not just a new dribble technology.

Since elite was the game that was supposed to come after live 10, showing us a new dribble system is quote alright since we knew it would be integrated in an already good base game. Now, a few years later, when no live games have been made after alot of the promises, we need hard proof that they've got something good going.

Mango, 2K already has a good foundation that we know plays good so just showing us a teaser of the graphics and animations is alright since we know they have a solid foundation that this will be integrated into.

Sent from my GT-I9300 using Tapatalk 2

[JerseySuave4]

Re: NBA Live 14 Video - Quick Glimpse of BounceTek Demo

Sorry, English is not my 1st language, so...I know "what" marketing matters, but I asked "why" it should matter at all to people. Maybe I wasn't clear enough. Was really more of a rhetorical question since I'm somewhat puzzled how easy it is to get people hyped up for a product looking at the 2k14 trailer thread. BounceTek is a buzzword...but so was IsoMotion. So was "Dynamic Shot Generator". So are "Signature Skills". Sounds flashier than "Situational rating modifiers", but is just as much of a gimmick as EAs new favourite word.
And you're right about the Lebron campaign. Basically, I'd suppose most kids will buy 2k14 no matter how Live turns out. It could be the best game of all time, won't matter.
But I absolutely agree that until now, EA hasn't given much reason to be optimistic. On the other hand, personally, I'd say 2k has to start from scratch, too. 2k13 didn't impress me at all and the next gen version should be much different not only in terms of graphics, but also gameplay mechanics. So both companies are off to a fresh start.

The thing with all the talk about sig dribbling...while I like the idea, a big problem is defensive counters. If players are really having differing dribble styles, how is EA going to handle collisions and defenders reacting to all the different moves realistically? Looking at the basketball games we've had until now, that's difficult enough to achieve with generic move sets. Are they going the canned animations route like 2k?
Could turn out great, but maybe it's too ambitious for a reboot...

I see that response in the Live forums a lot but it's dumb. 2k has continued to improve year after year, check the reviews (both consumer & critics). This isn't a Madden or NCAA Football type situation where people will say it's great no matter what or buy the game no matter what, 2k has earned the respect they get. So if people just choose 2k over Live, they are going based on recent past results most likely. One company has cancelled 2 games in 4 years, the other has gotten better each year. Why would 2k ever start from scratch? They've managed to build a solid foundation for a basketball game and the only thing they need to do is build and improve on that, not start all over. That'd be the dumbest decision.

As for EA's signature dribbling... it's the same stuff we've heard since NBA Elite. Ignoring the different flashy words EA has used for it, they've essentially been touting the same exact thing for the last 4 years. Not to mention dribbling is 1 facet of basketball.

People aren't hyped about the 2k14 trailer JUST because of how it looks. The excitement comes from seeing that while having in the back of your mind how good the 2k basketball games have been. The Madden trailer was nice looking but I didn't get the same excitement from that because Madden hasn't given me much to be excited for in a while.

[mango_prom]

Re: NBA Live 14 Video - Quick Glimpse of BounceTek Demo

Mango, 2K already has a good foundation that we know plays good so just showing us a teaser of the graphics and animations is alright since we know they have a solid foundation that this will be integrated into.

I agree with everything you've said except this paragraph. 2k has fantastic graphics and animations, and I really wouldn't complain if 2k14 was using the exact same engine. But gameplay wise, I tend to disagree. Personally I feel like the current mechanics are flawed to a degree where a completely revamped next gen version makes more sense than continuing with what they've got right now. That's only a personal take of course, but for me 2k13 wasn't that impressive at all. Felt way too one dimensional and simple minded to be fun at least for me, in addition to issues that have been ignored since 2k3.

But you're right, sooner or later EA has to prove that their concepts work in a 5 on 5 context. I think that graphics aren't that important compared to gameplay. Even if it's only on par with 2k13, that's still good enough if it's playing great. Again, the main problem I see with the dribbling talk is not that it's gimmicky, but rather the difficulty of making ballhandler/defender interactions look natural without relying on canned animations too much.
Especially since they're rebooting the whole thing, they should focus on basics instead of too advanced concepts.

Does every player need individual animations? Don't think so. Maybe 3 different sets of moves for guards/forwards/big men to separate them on a fundamental level would be more than enough if balanced well, at least to me.
Basketball is one of the hardest sports to emulate in terms of one vs one interactions, so EA has to be careful about trying too hard. Especially since people are probably extra critical of every flaw Live 14 might have. They really need a nice foundation. A game with great basics and less game modes than 2k14 would be better than an unbalanced product trying too much at once.

[JODYE]

Re: NBA Live 14 Video - Quick Glimpse of BounceTek Demo

I think you missed my point. My point was that this is exactly what they showed us with elite and everyone knows how that panned out. Now, when live returns, people, including me, want to see hard proof of what they can do with a basketball game, not just a new dribble technology.

Since elite was the game that was supposed to come after live 10, showing us a new dribble system is quote alright since we knew it would be integrated in an already good base game. Now, a few years later, when no live games have been made after alot of the promises, we need hard proof that they've got something good going.

Mango, 2K already has a good foundation that we know plays good so just showing us a teaser of the graphics and animations is alright since we know they have a solid foundation that this will be integrated into.

Sent from my GT-I9300 using Tapatalk 2

I already had this discussion with 23, but EA is actually making sound decisions at this point, by actually showcasing something that they know they do well, to generate a positive buzz. If you hadn't noticed, it worked out pretty well for them and garnered positive feedback from virtually everyone that got their hands on it at E3.

Does that mean it is going to be an amazing game? No. Does it mean that this dribbling tech will be great in a 5 on 5 setting? Maybe, maybe not, but the fact remains is that this is the first positive anything that Live has had in over 3 years. From a marketing stand point, they are executing a successful plan as of now.

And every company uses buzzwords. It's called selling your game.

[eko718]

Re: NBA Live 14 BounceTek demo footage at E3 from SportsNationESPN

How is "BounceTek" different from their previous dribble stick mechanic? That's what I want to know. It looks responsive and nice, but NBA Live has had a good dribble mechanic since 2010. Why is "BounceTek" so special to be the selling point of this game? EA loves buzzwords and engine names, etc. but is there a practical improvement or innovation here?

[TUSS11]

Re: NBA Live 14 BounceTek demo footage at E3 from SportsNationESPN

How is "BounceTek" different from their previous dribble stick mechanic? That's what I want to know. It looks responsive and nice, but NBA Live has had a good dribble mechanic since 2010. Why is "BounceTek" so special to be the selling point of this game? EA loves buzzwords and engine names, etc. but is there a practical improvement or innovation here?

When the ball is release from the hand it supposedly becomes a separate entity with its own physics. I.e. no more ball warping; something similar to how the ball reacts in FIFA.

[Rockie_Fresh88]

Re: NBA Live 14 BounceTek demo footage at E3 from SportsNationESPN

When the ball is release from the hand it supposedly becomes a separate entity with its own physics. I.e. no more ball warping; something similar to how the ball reacts in FIFA.

That means the ball is live? I hope so

[abcfinest]

Re: NBA Live 14 Video - Quick Glimpse of BounceTek Demo

The difference between the elite dribbling and the new bounce tek is that the new bounce tek dribbling was built on a new engine that wasn't possible for the last gen consoles. The new engine allows more fluid dribbling. They say the ball should be live now sense you wont be stuck in a animation dribble. They also pointed out that alot of players are getting there signature dribbles, which mean they will have there real life dribbling mechanics. So each player will dribble different. They say L1 and the right stick in 6 different directions will do six different signatures. If you just use the right stick without holding L1 it will do the basic dribbles

[Eddie1967]

Re: NBA Live 14 Video - Quick Glimpse of BounceTek Demo

Just like 2k14. Except if people are already attached to a brand and assume that liking 2k13 allows any prediction whether 2k14 is worth another 60 bucks.

That is a terrible example to use. 2k basketball is well established and doesn't have much to prove, live on the other hand is attempting to come back from the dead and needs to everything possible to get gamers interested in their new product.

[Detroitfan4life1993]

Re: NBA Live 14 Video - Quick Glimpse of BounceTek Demo

Hope this game is great, would love to have 2 awesome basketball games to choose from .

[KyotoCarl]

I already had this discussion with 23, but EA is actually making sound decisions at this point, by actually showcasing something that they know they do well, to generate a positive buzz. If you hadn't noticed, it worked out pretty well for them and garnered positive feedback from virtually everyone that got their hands on it at E3.

Does that mean it is going to be an amazing game? No. Does it mean that this dribbling tech will be great in a 5 on 5 setting? Maybe, maybe not, but the fact remains is that this is the first positive anything that Live has had in over 3 years. From a marketing stand point, they are executing a successful plan as of now.

And every company uses buzzwords. It's called selling your game.

I understand that but when you have had three failed tries to a new basketball game out and you show, basically, the same thing you did three years ago with Elite then it's not enough.
You can throw around buzzwords when you have a solid foundation that people know.

Right now there's no difference between this year's game and Elite and Live 13 and I'm nog excited about the game.

My main point is: we've only had empty promises for a couple of years. Show me something that blows me away and gets me excited to play Live again. Trumph the other company before they trumph you with their marketing.

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[JrueToTheGame]

Re: NBA Live 14 Video - Quick Glimpse of BounceTek Demo

Hope this game is great, would love to have 2 awesome basketball games to choose from .

I assure you it won't be, just look at the player models -__-