I did it for the first time for 3 reasons.
1) I am jazzed about playing NCAA 14.
2) I am not buying Madden this GEN. So now I can rent it for 4 days to try it out.
3) I am considering buying NHL 14 which gives me a chance to test drive it first.
If you do the math, it is roughly $8.34 for each game. Not to bad in my book.