SEC, Pac-12, Big Ten Won't License Trademarks in Future Video Games

[nortobc]

Re: The SEC Won't License Trademarks in Future Video Games

The difference is there was a game with the leagues and logos (Fifa). If 2k was releasing a college football game with the SEC, I could understand your point. But next year its EA or nothing. I cant believe a college football fan would choose not to play a college football video game just because the SEC logo isnt in the game.

I could see people complaining ("Why isnt the SEC in the game. Why is it called South 14") but still buying it because Bama is in the game.

Also if Fifa had the 20 teams but not the premier league branding, people would still buy the game

EXACTLY the point I was trying to make. If there is no alternative game that has the conferences/teams, then people will buy the generic kind.

[Ramminyou]

Re: SEC, Big Ten Won't License Trademarks in Future Video Games

NAIA Football 15?

Well at least kansas would still be in the game.

[Darkwolf90]

Well that sucks indeed.... I probably wont buy an College Football game with out the Major Conferences, not having the SEC is a deal breaker for me. Being a Huge fan of the SEC and LSU, I couldn't see myself playing a game that doesn't have the Real Conferences and Team.

[wpgfan]

Re: SEC, Big Ten Won't License Trademarks in Future Video Games

I've dealt with generic championships on Tiger Woods for YEARS...still bough it every year.

I don't see this stopping them from creating a game every year. I see a game next year, I see a game the year after. They may have to get creative with generic conferences, maybe even team names- but I'll still buy it. And when the case is resolved in a few years, everything will return to normal.


I don't see this any longer reaching than 3-5 years.

[GisherJohn24]

EA thanks again for ruining the video game industry yet again.

[lere2001]

Re: SEC, Big Ten Won't License Trademarks in Future Video Games

EA thanks again for ruining the video game industry yet again.

Yeah, because this is definitely EA's fault.

C'mon man. Give your head a shake

[Ky3217]

Re: SEC, Big Ten Won't License Trademarks in Future Video Games

Well there goes the PAC-12

@ralphDrussoAP
Pac-12 says it decided not to renew its current licensing agreement with EA Sports.

[kehlis]

EA thanks again for ruining the video game industry yet again.

EA?

Not sure you understand what's going on.

[RandyBass]

Re: SEC, Big Ten Won't License Trademarks in Future Video Games

My best guess: If the SEC is pulling out, Mike Slive will "suggest" that its member schools do as well. And they'll most likely listen to that suggestion.

And after years of pushing up against the line in terms of using player likenesses, EA won't go near that line when it comes to conferences and schools.

Yeah I thought for sure that the NCAA dropping out wouldn't make a difference, but this here news changes things, and I'm not so sure anymore. The dominos seem to be falling, and really it's probably only going to take one major school to undermine the whole thing.

If EA is smart they are coming up with a plan to ensure that no, and I mean absolutely no, player likeness will be in the game. That includes letting people name rosters. Thing is, if that's the case, that just might be another domino.

Don't know what to say about it. On the one hand I will miss the luxury of having that option out there if I want, on the other hand I think what's happening here is right. Exploitation of college athletes has gone too far for too long. It's time to get back to using these institutions to grow young people, not exploit them.

[GisherJohn24]

Re: SEC, Big Ten Won't License Trademarks in Future Video Games

Wouldn't a team editor and roster share fix everything regardless if we got a license or not? We can share rosters anyway right?

[Hunkerdown]

Re: SEC, Big Ten Won't License Trademarks in Future Video Games

They (EA) have to look at this from a business perspective.

1. Loss of NCAA logo and name - hit to market share and brand awareness, but still could sell.
2. If all conferences - big hit to market share for marketing brand awareness
3. If teams follow suit - even bigger hit to market share and brand awareness, and would only allow a fully generic title. Would this be worth it to there bottom line?
4. They have already shown mediocre products for several years, just new game with same old problems. But, they have always had the full brand awareness to keep the consumer coming back.
5. Just see PES soccer games sales compared to FIFA(fully licensed) soccer games to see market share comparison. PES only having certain teams and champions league, but still not attractive to most gamers, they want that brand awareness and to play with there or other real teams. Yes they have customization that helps, but this does not reflect in sales compared to FIFA. FIFA in units sold compared to PES is like 25-1.

[nortobc]

Re: SEC, Big Ten Won't License Trademarks in Future Video Games

They (EA) have to look at this from a business perspective.

1. Loss of NCAA logo and name - hit to market share and brand awareness, but still could sell.
2. If all conferences - big hit to market share for marketing brand awareness
3. If teams follow suit - even bigger hit to market share and brand awareness, and would only allow a fully generic title. Would this be worth it to there bottom line?
4. They have already shown mediocre products for several years, just new game with same old problems. But, they have always had the full brand awareness to keep the consumer coming back.
5. Just see PES soccer games sales compared to FIFA(fully licensed) soccer games to see market share comparison. PES only having certain teams and champions league, but still not attractive to most gamers, they want that brand awareness and to play with there or other real teams. Yes they have customization that helps, but this does not reflect in sales compared to FIFA. FIFA in units sold compared to PES is like 25-1.

#5 is apple and oranges. As we discussed earlier in this thread, EA wouldn't have competition that could make a game with the schools/conferences/players likeness.

[Darkwolf90]

EA thanks again for ruining the video game industry yet again.

It's not EA's fault, it's the SEC and Big 10 pulling out, EA can't control that, all they can do is try to get them back. You can falsely blame EA if you want, but this blame falls on Ed O'Bannon and the Conferences who decide to pull out.

[BenGerman]

Re: SEC, Big Ten Won't License Trademarks in Future Video Games

One theoretical scenario that hasn't been mentioned is players - in the very near future - could have contracts in the form of stipends. The argument I've seen is that it's a win/win for players and the universities. Schools get to use player likeness, and all student athletes are given some kind of weekly allowance. If this were to be the case, using a player's likeness may cease being an issue.

Another scenario is that conferences are staying away from EA and the NCAA just to see how the lawsuit plays out. If a settlement is reached, or EA wins outright, then schools/conferences may be more likely to sell their logo and usage to EA.

My guess is that, at some point (probably three years down the road), we will see the NCAA series come to a temporary end. After that, it's going to come down to if and when the NCAA can figure out a solution for likeness not to be an issue anymore. This isn't just an issue with EA, it's an issue with the entire NCAA. A resolution isn't really in site yet, but you can bet money that the current rules that are in place won't be there much longer. Once they are changed, we just have to hope that the rules are flexible enough for EA to resume making the game.

[JerseySuave4]

EA already has enough trouble making a semi-decent football game, now take away the NCAA's brand and 2 of the biggest conference's brand. Lets just say I won't hold my breath waiting for EA to put out a good game in the future.