I feel your frustration but they have to sell current gen. You saw the sales numbers for madden ? You won't hear a peep about next gen and how awesome it is until CG ships which is smart business IMO since you have possibly 4-5 million in sales possible in cg vs what 500k-2 mil next gen ? (year 1)
There is no pressure on anyone to have to buy cg before hearing about next gen and it's advantages. Just gamefly it or wait a couple weeks to see what next gen is about after cg ships.