It absolutely makes a difference. The game is still being managed by EA. And if it's a new development house, then that studio has zero cred until they actually release a decent game, especially with a game as complicated as basketball. We also know from its development history that there is technology in there that has issues, and if they started from scratch, 18 months is NOT enough to build a realistic basketball game that compares to the other product.
In addition, everything they've shown (and not shown) hints that old problems still exist. If you pay any attention to the gameplay trailers, you'll see that the players in the background still animate in a jerky fashion when they change facing.
Bygones won't be bygones until they actually release a non-crappy product.
Anyway, you can't cite EA's legacy and treat Live as an actual brand that means anything while ignoring its past. You can't have it both ways.

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