Agreed. While they don't have to fall on their sword, a mea culpa would be nice since its pretty clear that they used the bait and switch marketing again. EA really is working hard to erode any semblance of trust the market has in them. I understand inflating your marketing strategy by over stating the impact certain improvements make on the game, but they really need to be taken to task for what boils down to essentially lying about their product. Because releasing a video like E3 that says actual gameplay and then releasing a game that looks nothing like it and not saying a word is BS.
At least come out, own it and say, "we really tried to hit the E3 gameplay target but we didn’t feel we could get there in time and still have a complete full featured game at launch." People may not all understand but at least they won't feel like they were intentionally deceived.

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