They are holding off on all actual "gameplay" videos until right at release so that no more negative spin hits them before the rush for the early adopters go out and get them game.
Believe me, when you see the gameplay videos that will be released, you will understand exactly why this title hasn't released actual footage yet.
Matter of fact, it would not surprise me for a complaint to come in to the BBB for knowingly falsely advertising a product in stating that the prior videos seen were gameplay, when in fact they were pre-rendered on PC workstations and have zero
to do with the new Gen4 platforms.
It would also not surprise me in the least if both Sony and MSFT have asked EA to not release any pending footage that might effect the initial PS4 and Xbox One sales. The industry tracks what they call a "Global Attach Rate" and also tracks the data on the ratio of initial consoles sold / number of games purchased at launch.
Now my recollection may be fuzzy, but If I remember right, the Xbox had a capture ratio of 7ish, and the PS3 had close to 4. That means for each console sold, that was the average number of titles owned by consumers for each system.
Launch is typically huge and I don't think that either MSFT nor Sony want to have people second guessing any purchase.
If a huge portion of the initial sports gaming population decides to not by a system at this point and time because of their disappointment, then both Sony and MSFT have a lot more to lose than the individual company.
Now that is just my opinion and supported with zero fact ( Sony or MSFT embargo ) or insider knowledge.