Not trying to be disrespectful, but if you don't understand how business works then please delete this post. The football market is different than the basketball market because one company has their hands on all the licenses. Back breaker would have continued if they were allowed to get their share of those resources. Their sales would have dwindled throughout the years because of the lack of NFL appeal in the game belonging to EA, so they were not going to continue in the market whether you want to believe it or not. Are you saying that any company can make a generic NBA game just out of your imagination? EA needs to to give up that number two slot and allow another company to compete with 2k if they cannot get their game going properly. You can try to defend EA or Nba Live in this situation, but business is business!