I think some here might be overestimating the sales of NCAA Football. While it ranks in EA's Top 10 annually, it is not really a big cash cow.
Code:
Units sold (millions)
2013
TOTAL
1. FIFA 11.54
2. Battlefield 4 7.74
3. Madden 4.04
4. Need For Speed: Rivals 2.01
5. Crysis 3 1.73
6. Dead Space 3 1.64
7. NCAA Football 1.61
8. SimCity 1.02
9. NHL 0.48
10. Tiger Woods 0.46
2012
TOTAL
1. FIFA 13.94
2. Madden 5.02
3. Mass Effect 3 4.93
4. Need for Speed: Most Wanted 4.18
5. NCAA Football 1.79
6. FIFA Street 1.76
7. Kingdoms of Amalur: Reckoning 1.75
8. SSX 1.36
9. NHL 1.09
10. Tiger Woods 0.88
Code:
2011
TOTAL
1. Battlefield 3 16.43
2. FIFA 12.61
3. Madden 5.36
4. Need for Speed: The Run 3.84
5. Crysis 2 3.11
6. Dead Space 2 3.01
7. Star Wars: The Old Republic 2.61
8. Dragon Age 2 2.26
9. NCAA Football 1.74
10. Tiger Woods 1.71
2010
TOTAL
1. FIFA 12.26
2. Battlefield Bad Company 2 6.88
3. Madden 6.48
4. Medal of Honor 5.68
5. Need for Speed: Hot Pursuit 5.41
6. Mass Effect 2 4.67
7. Skate 3 3.28
8. 2010 FIFA World Cup 2.80
9. EA Sports Active 2 2.39
10. NCAA Football 2.08