It's money EA isn't making now, and won't be in the near future - at the very least, not until the O'Bannon/NCAA case is over. It's money they can't make today, so a court ruling in their favor would make it the same as new money.
Further, getting a win would enable them to do pretty much
anything they want in college sports, all the while knowing they'll never have to pay a dime in player licensing.