Honestly though man. They didn't hoodwink you. You were around last year with the crap that went on with Live 13. Myself, 23, noshun and a few others said exactly what you were getting this year. You were getting a beta test. They were going to sweet talk everybody with their comeback talk and charge you full price for a beta test. They were trying to get people to pay for a beta test last year too.
If you went out and spent money on this game in the stores, then you merely gave them license to continue doing what they do. Honestly, I think next year will be a much better experience, but you could see this year coming from well over a mile away.