When you have a brand to protect and that brand is founded in masculine dominance and ego, it takes a lot to even hint that someone else is more deserving than you when it comes to the top awards in your sport.
But when
The King -- and reigning MVP -- was asked who deserves this year's award the most, he may not have shouted it from the rooftops, but
even LeBron knows that Kevin Durant has been 'more consistent' throughout this NBA season.
According to
ESPN:
Quote:
| "I would say he's [Durant] the most consistent basketball player as far as the MVP this year, man," James said. "He's put up some great numbers." |
Sound Off: Who is this year's NBA MVP?
Sports Headlines for April 10, 2014