[Goodydog]

Regarding #1, 2K has more to lose than EA because EA has established such a low benchmark. EA's Live series hasn't accomplished much recently due to being such a disappointment over the last few cycles, and EA's complacency and mediocrity have been reasserted with each version of Live.

2K, on the other hand, has established an extremely high bar, and 2K seems to be attempting to move toward EA's exploitation model (capitalizing on their stellar history), but in doing so, they risk alienating their loyal consumer base.

The questions should be, "will EA's Live team finally get its act together" and "will 2K take another step toward self-destruction."