That is fair. A little off though as well.
The number of PS3s sold is around 87mil worldwide. The number of 360s sold is just under that. Basically the same. The Wii sold 110mil IIRC. I'm not saying that there aren't people with both, but that's still an increase over the PS2 era numbers even if you added in the Gamecube and Xbox sales. Granted, given how much the industry has grown, the console space hasn't really grown as much as the mobile industry, I will not argue with you there, but it has grown.
So if, at worst, the console space has seen zero growth, but has just stagnated, that still does not paint a favorable picture for how a company that had a target audience of 14mil customers lost about 60% of it, when the industry experienced exponential growth in some sectors, it had no competition (more on that later), and it is based on one of the most popular and recognizable brands in this country (the NFL).
Again, compared to most AAA titles, Madden sells pretty well (ie a success), but to stop there and not look at all the other factors that surround this title, you aren't really understanding how unsuccessful they have actually been.