If 2K wanted to put out another generic game, they need to aggressively market the game to death. They did a horrible job marketing APF2K8. Just go on YouTube and look at the press conference they had with Jerry Rice. It looked like they rented out a small conference room at the local Comfort Inn and had FedEx Office design the wallpaper in the background. Just stick to a handful of legends..not a lot so you don't have to pay a lot of players to use their likenesses. Use that money on marketing and continuously say "the makers of NBA2K series...etc, etc." Make the game fully customizable like the creators of Backbreaker did...either via the Xbox or a disc that would word for a PC to customize it.