[FaceMask]

Quote: Originally Posted by Jermaine76

If 2K wanted to put out another generic game, they need to aggressively market the game to death. They did a horrible job marketing APF2K8. Just go on YouTube and look at the press conference they had with Jerry Rice. It looked like they rented out a small conference room at the local Comfort Inn and had FedEx Office design the wallpaper in the background.

Yeah, that was brutal. But they had a very small budget to work with. The problem is, they put so much of it towards signing legends that they had practically nothing to throw elsewhere.