EA Still Owns the NFL License Exclusively

[Goffs]

Re: EA Still Owns the NFL License Exclusively

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Damn...I forgot how good the animations were for this game....watching the "next gen" madden vids they still can't get how organic/realism the players move...

I remember someone saying a long time ago how the players in Madden moved like robots. I can see what they mean now when the players just go through the motion. There's just something the way how the players interact and move on the field in 2k.

[Big FN Deal]

Re: EA Still Owns the NFL License Exclusively

......So if you were the owner of said business and you had a means to ensure your product remained profitable by limiting the competition you wouldn't do it? Riiiiiiiiiiiiiiiiight.

And I already acknowledged that deal sucked for us as a consumer. I hate the Madden series now. I merely said that if anyone else; me, you, Santa Claus, anyone! was put in the same situation as EA of course they would have made the same decision. Obviously the development team has not done a good job, but EA made the correct decision and anyone who wouldn't have bought out the licensing like EA did has no business sense whatsoever.

It's hysterical to me that you guys are throwing around that EA was "scared" of 2Ks advancement. Of course they were concerned about it! Just like 2K was "scared" that madden was going to cut into their profits. And "scared" that they would buy out the rights

It's just funny how you guys are trying to use the word "scared" as somehow another way to bash EA. Like "Oh man! They were so scared! Big old EA was so afraid! Wet their pants and bought out the licensing! LOLOLOLOLOL" Just stop...please....stop...You sound absolutely ridiculous

I don't see anyone trying to "bash" EA on the sly, they are just presenting some facts, that some may have missed. Before those court documents confirmed EA's concern/fear over NFL2k gaining more market share, there was all types of misinformation being put out, still is at times, like someone from EA directly claiming they were more concerned/fearful of NFL GameDay than NFL2k and the infamous "an exclusive license was the NFL's brainchild", lol.

[Big FN Deal]

Re: EA Still Owns the NFL License Exclusively

I would have to say you wouldn't make a good business man. Shareholders and members of the board care about one thing...$$$$$. If they heard that you had an opportunity to wipe out the competition and increase your margins, and you told them "I'll just make a better product", you would be fired immediately.

All your responses are consumer minded. Brand recognition and marketing are what's keeping EA profitable, and that's all the Execs want. Money.

...and as a side note, have you not seen what M15 looks like. For the third game, in a stated 3 year cycle, it has improved. As long as they don't rip and replace next year, the future looks a little brighter.

This seems to confuse a good business idea/principle, with actual good business and based on what we know about the reported direct cost of the exclusiveS, lawsuit settlements and sales numbers since, the argument could be made that the way EA handled the NFL exclusive wasn't good business.

You seem to be referring to eliminating the competition through an exclusive as good business, in the general since, whereas I think SageInfinite is specifically referring to the way EA handled the whole process. In that context, again it can be argued, that EA could have done things differently and potentially made more profit.

[roadman]

Re: EA Still Owns the NFL License Exclusively

On the broader spectrum, EA as a company is selling at a 52 week high of 35.68 after being a low in that period of 20.47.

A $15 jump over a year is pretty darn good if you have shares in EA. A few years ago there was a point where it was in the low 20's.

http://bits.blogs.nytimes.com/2014/06/12/a-conversation-with-andrew-wilson-chief-executive-of-electronic-arts/?_php=true&_type=blogs&partner=yahoofinance&_r=0

[hanzsomehanz]

Re: EA Still Owns the NFL License Exclusively

http://en.m.wikipedia.org/wiki/Madden_NFL_2005

An exert fron the Reception article

ESPN NFL 2K5 was the first in the 2K series priced at $19.99 the day it shipped, much lower than market leader Madden NFL at $49.99. This greatly reduced Madden sales that year; one EA Sports developer recalled that "[i]t scared the hell out of us".[11] EA reduced Madden NFL 2005's price to $29.95. In December 2004 EA Sports acquired an exclusive rights agreement with the NFL and NFLPA to be the sole creator of NFL video games.

EA approached the NFL out of fear and insecurity!

EA was doing less with more while 2K was doing more with less - the drop in retail prices hurt EA more because they could not afford to sell the game at this reduced cost for years to come, not with their marginal overhead costs.

2K was sly slashing their prices like they did and it showed some type of arrogance revealing that they could deliver a competitve (or better) product that cost them less in operating costs in contrast to EA's build.

2K could afford to sell their units so cheap: not the case w EA + EA was losing sales due to consumers being seduced by the marginal differene in costs yet similar product value that 2K offerre.

The price disparity was a marketing tactic 2K used to try and stomp EA and gain a competitive advantage.

Looking back, many seem to still agree that 2K afforded to do more w less compared to what Madden currently delivers and that claim alone leaves a black eye on video game football.

Had 2K sold their units on par w EA, who knows, maybe we end up in the same boat but board the ship at a later date in time opposed to December '04.


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[roadman]

Re: EA Still Owns the NFL License Exclusively

This was a hypothetical question posed which caused for a hypothetical response. If 2k could purchase the license, that would be his response. The key word is if. Why ridicule this man for speaking hypothetically?

Yeah, I think there might be a bit of an over reaction on Rex's part. Was he over dramatic? Yes, but so was the question, plus HHG gave him a WWE belt.

If HHG was interviewing me, and gave me a WWE belt, and asked, if your wife challenges you to an arm wrestle, how would you react?

My wife and I have joked around since the end of time.

I'd probably say the same as Rex, bring it, because I know I can beat her 10 out of 10 times.

Others may feel differently on the matter.

[roadman]

Re: EA Still Owns the NFL License Exclusively

http://en.m.wikipedia.org/wiki/Madden_NFL_2005

An exert fron the Reception article



EA approached the NFL out of fear and insecurity!

EA was doing less with more while 2K was doing more with less - the drop in retail prices hurt EA more because they could not afford to sell the game at this reduced cost for years to come, not with their marginal overhead costs.

2K was sly slashing their prices like they did and it showed some type of arrogance revealing that they could deliver a competitve (or better) product that cost them less in operating costs in contrast to EA's build.

2K could afford to sell their units so cheap: not the case w EA + EA was losing sales due to consumers being seduced by the marginal differene in costs yet similar product value that 2K offerre.

The price disparity was a marketing tactic 2K used to try and stomp EA and gain a competitive advantage.

Looking back, many seem to still agree that 2K afforded to do more w less compared to what Madden currently delivers and that claim alone leaves a black eye on video game football.

Had 2K sold their units on par w EA, who knows, maybe we end up in the same boat but board the ship at a later date in time opposed to December '04.


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And as a result of the price slashing, there were reports that the NFL didn't appreciate that.

[SageInfinite]

Re: EA Still Owns the NFL License Exclusively

Yeah, I think there might be a bit of an over reaction on Rex's part. Was he over dramatic? Yes, but so was the question, plus HHG gave him a WWE belt.

If HHG was interviewing me, and give me a WWE belt, and asked, if your wife challenges you to an arm wrestle, how would you react?

My wife and I have joked around since the end of time.

I'd probably say the same as Rex, bring it, because I know I can beat her 10 out of 10 times.

Others may feel differently on the matter.

At least your wife has an arm to wrestle you with, lol.

[roadman]

Re: EA Still Owns the NFL License Exclusively

At least your wife has an arm to wrestle you with, lol.

Darn near spilled my coffee on that one.

(if she's not looking over shoulder, still take her 10/10 with both eyes closed)

Bring it. lol

Anyway, just didn't think that was that much of a big deal, deal or no deal. lol (oh, my, more coffee needed)

[JaymeeAwesome]

Re: EA Still Owns the NFL License Exclusively

And as a result of the price slashing, there were reports that the NFL didn't appreciate that.

I agree. I think the NFL saw that 2k was lowering the NFL brand and it made them realize that they needed exclusivity to make sure their brand was sold at a premium cost. EA probably saw the same thing and approached them. I now blame 2K for why we have no competition in football gaming. I can now see that when the NFL opens it up again, 2k may be denied license rights.

[jmac7164]

2K as of right now is way better then LIve for basketball
2k Could probably make a decent football game
but 2k failed at hockey and the EA game is still pretty weak

[hanzsomehanz]

Re: EA Still Owns the NFL License Exclusively

And as a result of the price slashing, there were reports that the NFL didn't appreciate that.

Bingo! 2K cheapened the product!

There would be no glaring impetus for the NFL to give exclusive rights If 2K and EA were using the same price points.


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[kjcheezhead]

Re: EA Still Owns the NFL License Exclusively

I agree. I think the NFL saw that 2k was lowering the NFL brand and it made them realize that they needed exclusivity to make sure their brand was sold at a premium cost. EA probably saw the same thing and approached them. I now blame 2K for why we have no competition in football gaming. I can now see that when the NFL opens it up again, 2k may be denied license rights.

When the NFL opens it back up again? The NFL is married to EA now for better or worse until death do them part. EA won't face the possibility of a challenger for several more years. The ps4 will be at least 5 years old and any new game will have to be built from scratch since even APF will be 10 years old. The new game will also take 2 years of development just to deliver anything at all.

At that point, I don't see why EA would want to go exclusive. The NFL will wish 2k would want the license because how can they ask a premium price if you only have 1 potential buyer?

The situation just sucks to me. No matter how many improvements madden makes, it takes me 2 games at most to be just as competitive as I was with last year's version. It just gets boring to play. It makes me ill think this is all I'm ever going to get for football again.

[DaReapa]

Someone take me to a another alternate universe where 2k still makes football games. This is ridiculously disheartening but I will continue to not purchase Madden games. I was going to wait for Madden to get its **** together, and close to the level NFL 2k5 was......a decade ago! But screw it, I'm not buying Madden at all, no matter the quality it reaches, and honestly, I feel confident in predicting it won't reach NFL 2k5's quality this gen. There needs to be competition. That's that.

Same here, man. Madden 06 (PS2 version) was the last NFL game I ever purchased...and that was because I was curious to see how EA's offering would fare since they had just began the exclusivity. For the first time in my life, I had skipped an entire console generation (the PS3/X360 era) without purchasing a single NFL based videogame. And as long as EA/NFL keeps this up and we're left with an arcade-sim as the lone option, I foresee this as becoming the second console generation that I won't be purchasing a football game. Fortunately for me, NFL 2K5 has still been holding up and getting PT to this day.

[regroc88]

Fact of the matter is EA sould be SAME that were Still compairing there now Next Gen Game to a Game that was made 8yrs ago. it truly a DAMN SaMe!!!