[roadman]

Quote: Originally Posted by hanzsomehanz

http://en.m.wikipedia.org/wiki/Madden_NFL_2005 An exert fron the Reception article EA approached the NFL out of fear and insecurity! EA was doing less with more while 2K was doing more with less - the drop in retail prices hurt EA more because they could not afford to sell the game at this reduced cost for years to come, not with their marginal overhead costs. 2K was sly slashing their prices like they did and it showed some type of arrogance revealing that they could deliver a competitve (or better) product that cost them less in operating costs in contrast to EA's build. 2K could afford to sell their units so cheap: not the case w EA + EA was losing sales due to consumers being seduced by the marginal differene in costs yet similar product value that 2K offerre. The price disparity was a marketing tactic 2K used to try and stomp EA and gain a competitive advantage. Looking back, many seem to still agree that 2K afforded to do more w less compared to what Madden currently delivers and that claim alone leaves a black eye on video game football. Had 2K sold their units on par w EA, who knows, maybe we end up in the same boat but board the ship at a later date in time opposed to December '04. Sent from my SGH-I727R using Tapatalk

And as a result of the price slashing, there were reports that the NFL didn't appreciate that.