When the NFL opens it back up again? The NFL is married to EA now for better or worse until death do them part. EA won't face the possibility of a challenger for several more years. The ps4 will be at least 5 years old and any new game will have to be built from scratch since even APF will be 10 years old. The new game will also take 2 years of development just to deliver anything at all.
At that point, I don't see why EA would want to go exclusive. The NFL will wish 2k would want the license because how can they ask a premium price if you only have 1 potential buyer?
The situation just sucks to me. No matter how many improvements madden makes, it takes me 2 games at most to be just as competitive as I was with last year's version. It just gets boring to play. It makes me ill think this is all I'm ever going to get for football again.