2K should just reuse the APF engine; upgrade the graphics; incorporate the 2K (FlyinFinn) editor, add something similar to the Backbreaker logo editor, add a stadium or 2, add a franchise mode... done for 1st year. That can't take too long or too much money. They seem to be so afraid of offending the NFL. How has the NFL treated 2KSports for 7 years?
http://www.youtube.com/watch?feature=player_detailpage&v=S3gpbbZzKUQ

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