[kjcheezhead]

Quote: Originally Posted by CM Hooe

Video games are a different beast, yes. That said, how is the NFL hurting themselves? They are getting their money from EA, and their brand is being represented by a product which sells very well and the critical consensus of said product is that it is at least "good", sometimes "great".

Because you can only get top dollar if multiple companies want your license. The NFL has given EA every advantage so that Sony, Microsoft, 2k can never get into football market and be competitive. So why should EA pay the NFL what they did in 2005? Who is the NFL going approach who will offer anything near that? Especially now that game day, fever and 2k have been dead since the ps2 days.