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Old 06-17-2014, 05:58 PM   #316
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Re: EA Still Owns the NFL License Exclusively

Quote:
Originally Posted by strawberryshortcake
So the argument that EA Madden largely wants to cater to casuals is not absolute. If the development team actually puts in the time and effort to better replicate football creating a solid simulation experience, and appropriately market it using terms and phrases that'll bait and hook casuals, it wouldn't or shouldn't actually turn off casuals would it considering it will be the only NFL game in town, right?

Simulation Madden can still revolve around MUT if that's what team EA Madden wants to do. Young kids these days pretty much can adapt to most video games, can they not? A simulation product could even strenghthen the brand.

Great marketing teams should be able to sell ice to eskimos, right? Great marketing teams should be able to sell a simulation experience to the casuals, right? Run exactly like Adrian Peterson, throw exactly like Tom Brady or Drew Brees, use Johnny Manzel and take the Browns to consecutive Superbowls, use your stick skills to overcome real football penalties. Run a 2 minute offense just like Peyton Manning. Demolish the competition using the Seattle Seahawk's defense. Shut out the competition and serve up a goose egg. See what a top running back sees. See what a top level QB sees. You. Are. In. Control. Isn't it just finding creative ways and word combinations to serve up simulation gameplay to the casuals?
I'm not arguing that EA can't put a Sim style football game together. I'm arguing they don't have to anymore. They are the only football game out there, and the new generation of kids that are gaming have never experienced Sim style and thus don't know that the current Madden is much different than the Madden from many years ago.

Barring a massive drop in sales for Madden 15, the brand doesn't need to be strengthened. Even people that don't play video games know what Madden is. They recognize the name. The Name itself has a ton of buying power. The only way I could ever see a movement back to a sim style Madden is if 15 completely craps the bed. To the point where it's getting panned by all major critics. And I highly doubt that happens unless Madden has an NBA live type of meltdown.
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