Good question, and I haven't seen much of a difference in impact through this based on the vids so far. A lot of it just doesn't look right if anything.
At the designer level, EA designers (and designers at many other companies) typically have tweakable tools for this sort of thing that don't require complex programming, if any. I can't see why they wouldn't just watch a TV broadcast and play with the tool to match what they see. Doesn't seem like you need to bring in broadcast experts for that sort of thing. It kind of seems like they do these things just to have something to promote rather than it having the impact they say it does while promoting the game.