I think it is very encouraging that more NBA players are involved with 2k.
More involved roles in the MyCareer can be an extremely positive method of bringing NBA realities to the game
It all depends on the details and it is these details which will make or break this new implementation of this mode.
An example of a good expanded role to me would be if Kobe (for example) joined my guard in practice and then took me through one of his more intense workout routines. This has some basis in reality and while highly improbable it is something that could happen.
An example of a missed opportunity would be to make these expanded roles a cameo appearance for each NBA star in a contrived situation as if they were on a popular t.v. show making a "guest" appearance. The Lebron moment in 2k14 teaching a dunk is a perfect example of this type of missed opportunity.
I'm still waiting to hear the details and until I do, there is no use making an opinion one way or another.

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