I always think of that quote
"the best laid plans of mice and men" whenever this 3 year plan stuff is mentioned about Madden. What's even more telling about how much of a different animal Madden apparently is than other sports games, I think EA's NHL and FIFA had similar plans but they actually worked out, if I'm not mistaken.
Also to be clear, I don't mean this as a slight towards Mr Weber or any of the team working on Madden because I would rather have these guys working on the game then people who clearly couldn't care less. Just pointing out that apparently 3 year plans aren't enough time to complete any team's vision for Madden, for whatever reason.