I did agree with some of the points in this post but I wanted to specifically talk about the bold. If we can get back on topic of franchise/CCM here, wouldn't you agree that for Madden, NCAA, MLB, etc where you have to build a team through draft, free agency, trades that the feeling of being rewarded is through franchise mode. Long game progress meaning the years it takes, no matter how many drafts it takes to rebuild a team, that reward is finally winning the Super Bowl. You finally win the World Series, you win the NBA Championship, the National Championship, that's the longevity and the award for playing franchise.
Yet it seems EA is content with CCM being 16 Play Now games that in the end, it really doesn't give you that feeling of winning the Super Bowl. Why not do everything to ensure the one mode that gives people longevity and reward actually does that. It's just strange to me that the one mode where you can get that reward and gives the game longevity is neglected.