I have been an advocate of the commercial break type stuff for some time and think it's a good premise. The concern is of course the implementation. For example when they added the studio updates to NCAA Football, even though they were short they could get annoying, repetitive for some.
What I would like to see them do is implement some form of what they had in Madden 09, which was a "presentation" window/screen that could play those type of elements, while still allowing the User access to the UI. Adding something like this back, would allow for things like players coming on/off the field, commercials, replays, etc, to play out in real time, while not preventing the User interacting with the game, eliminating the need for the "button through".

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