I believe I've been misunderstood, the topic I was discussing is the lack of actual "living worlds" in Madden that was succeeded by The Show and APF (7 years ago). He mentioned the former Show developer on the Madden team who works with UT, when gameplay and living worlds was the current topic. I apologize if I was out of line, just my 2 cents.
EDIT: A replication of The Show's and SCEA's ability to implement would not be bad.