Your original assertion was that Madden has been in the "Live / Elite" range of quality for years. If that's your opinion, fine, you're free to hold that, but the critical consensus of the video game industry and majority of the millions of people who buy Madden year over year - many not present on this website - don't agree with you. People tend to buy games they enjoy playing.
I don't disagree that lack of competition has hurt Madden's growth as a game over time - competition breeds innovation - but that competition isn't coming back anytime soon, so we are where we are.