[jpdavis82]

Here's an article from the EA site that specifically mentions commentary being tied to banners. It also talks about the player spotlight montages which is something I don't know most people even know about.

NEW BROADCAST ELEMENTS
The Madden development team placed a heavy emphasis on broadcast banners, and tying new commentary back to them. Every banner in the game has been retouched to reflect the look and feel of an authentic NFL broadcast, and players will see a variety of new broadcast wipes that provide context to in-game performances.

A refined drop-down system will provide consistent updates on player performances. These additions help provide context to games in Connected Franchise mode, making them feel like a living, breathing season. Pregame and halftime banners tie together events from the season, including new Playoff Chase and Divisional Standings banners.

PLAYER SPOTLIGHT MONTAGES
New broadcast banners and montages tell dynamic stories about how players are performing, making every game feel fresh. If a quarterback like Colin Kaepernick or Robert Griffin III is making big plays with their legs, gamers may see a montage of some of their biggest runs. If a pass rush is making life difficult on an opposing quarterback, you might see a few of their biggest plays. It’s all about telling a story.

Here's a specific example that Murray gave in his Polygon interview.

"Let's say Jim was talking about any random play, let's say, Peyton Manning," Murray explained. "When he says, ‘Peyton Manning,' we want to see him, and we want the UI to pop up. That's a big win right there. If all you're doing is hearing him say something, and all you're looking at is beauty shots of the stadium, or not the player he's talking about, then of course you'd go, ‘There's something wrong with the commentary. "But if you're hearing and seeing and you're watching the UI cover what he's talking about, I think that's a big win," Murray said. "So I don't think it's just one issue."