This is how I see madden. If EA had released madden 06-08 on ps3 in the state they were in while facing a quality nfl 2k, they would've lost their fans as well. Had that glitch I posted happened to madden 09 in this alternate reality, I do believe Madden would've suffered the same fate as Elite.
EA earned their reputation with Madden same as Elite. Exclusivity allowed them to keep going until they got the game to its current mediocre "good, not great" status.