[Only1LT]

I don't think that anyone was saying that increased sales are directly proportional to increased MUT transactions. I don't see how it can reasonably be argued that the more copies of Madden in consumer hands, equals more potential for microtransactions, however.

This is the very reason that Google gives their OS away. They want it and its embedded advertising platform in as many hands as possible.

So if, and I say if, I'm not saying for sure anyone asserted this though it seemed like it might have been implied, but if someone thinks that EA/Tiburon is somewhat ok with sales slipping as long as MUT makes up the difference, then they could not be more wrong.