This is why I've been calling for a while for some company, any company, to break with this annual cycle. I understand it's a good profit model for them, but honestly, with the rise in earnings they get from in-game perks (HUT, boost packs, etc.) there's some marketing person smart enough to figure out how to do this. It will allow developers more time to develop robust modes and get gameplay right.
And as a consumer, I'd be down with paying a slightly lower purchase fee and then pay for upgrades (graphically/gameplay) as they become available.
I mean this is the way it's headed, they just haven't figured out the way to make the most money off of it yet.

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