So the game should be built for your colleagues who have absolutely no interest in Madden or football? Gee, my mom has absolutely no interest in football. Should the game be designed for her too?
Or maybe, a football game should be designed for someone with some interest in football. If you keep trying to dumb down games to the lowest common denominator, no game would ever be any good.
I think we're losing perspective on some kind of balance. The Show does it. NBA2K does it.