This is why I do not see 1 year being a fair assesment.
Consider the Sim quality their other sports titles are pushing and the fan fare those games are gaining. If Rex and Co. are given 2-3 more years to develop what FIFA and NHL have: I am not so sure the slope will rise but there will always be a peak so hopfeully they know their baseline & learn to play hard within their baseline and ballpark and not swing for the fences in a league they are not built for.
If Madden can continue in this course I can see them finally being branded w the phrase "if you love Football: this is the game for you!" - as JP might say
There are tonnes of folks who are not soccer fans but who watch the World Cup for the spectacle - Madden can create that same sensational buzz if they stay the course.
There are other games who have reached that fulfilment in their genres and I can picture Rex's crew reaching that pinnacle if they are given more time to develop that world cup product: just as the NFL Commisioner is trying to expand the NFL overseas.
It will be more telling to see how this title rates out on Metacritic and via other media outlets than via sales, in my consumer opinion.
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