I'm not sure if you are even reading what you're posting but the second bold contradicts the first bold. If according to you Looman was dealing with Franchise mode until 2007, that means 10 years ago, around 2004, he was there and is not new. Further more not really sure where this notion that because he went to do Head Coach, he didn't come back to work on Madden Franchise until 2012 comes from either, here is a video for Madden 10 that shows otherwise.
https://www.youtube.com/watch?v=PIIJ-_8tr7w
So GiantBlue76 was spot on when stating
"Almost nothing you posted here is correct".