I love the ticker but what across the bottom is just real life stories from NFL.com and has nothing to do with your actual franchise. It's a huge missed opportunity. I'm not trying to plug myself but if you go to the Expanded Broadcast link below I actually made some mockups of the possibilities that they have with it. They are really missing out not utilizing it though. I think I would actually prefer the storylines running through that than the story feed UI currently being used.