[OSGuy321]

There is a way to catch 2K, but it's going to require thinking outside the box. Get the game on PC and allow user generated content, thereby taking the game to the next levels. They're probably afraid that users can do a better job than them and want to protect their jobs via yearly updates. But there really is nothing to fear. Work with the community (not against). They will take the game to levels it needs to be at. A new model is emerging in all businesses (including gaming), which embraces openness and which sees the users as part of the Team.