[pjburrage]

Not surprising, wouldn't be surprised if EA Access played a part (however small) in the decision. A game of this size and anticipation would be a smart marketing tool for this new service. It will be interesting to see if a similar decision is made over FIFA15, as that would probably have the same pull as Madden in the Rest of the World (particularly here in Europe). That will probably be a better indicator as if this is a company wide vision, or just an isolated decision.