You can construct any context you want to slight it, but which madden commercials in the past have had several page threads about it here, been plastered and re-plastered all over social media and even covered by many of the major sports news sites? This goes along with past efforts like Lewis vs Rudd that are more about awareness rather than 'look, the new defensive controls...'
It's obvious it's designed to be an absurd spectacle of a spot, not a comprehensive Madden sales pitch.
#letitburn.