I had ticket for a year for madden early access. I dont think EA ticket included access to category of full games only access to early releases of sports games and discounts and ended once the game relases.
While similar concept, EA access is giving users early access to different genre of games and full games to play unlimited for only $5 or $30 for a year.
For those planning to buy physical copy with hopes to resell, this is probably not worth it. Still it may be since it is only $5 more to get hands on early.
For those purchasing digital, there is no negative impact. Effectively paying $1 less for 6 hours of access before release due to the 10% digital discount.
So depending on what you plan to do, this can vary.
While people may not like this deal or may not be "worth it", those that want early access have a choice to cancel after a month and giving up the $5 for 6 hours. While it may not be worth it for madden only people, it is far from being ripped off.