Everybody spends their money differently, you may not agree with it but that's the beauty of living in a free country. Some were under the impression they would have early access to the game for 5 days, EA never did or said anything to refute that rumor even though it was running rampant throughout the forums. As a PS4 owner I would have gladly paid $5 for early access to the game, I might have even paid $30. Where I live for most of the year (Asia) I can get games 1-2 weeks early but I pay upwards of $80-90 for them (some parts of the US you can do this too if you know where to look). I don't mind paying the extra money to play the game early.