Good, they brought it on themselves, so they deserve whatever backlash happens. It seems as though they are taking every step to hide the game from people - no demo, limited "early access" - if they are really proud of the game and feel that it's a great step forward, why do all this?
At this point all that we - the people who actually play the game - can hope for is that this stupid exclusive license expires soon and we have more than just one game to choose from. Because I'll guarantee you if they had any competition at all, this wouldn't be happening.