People thinking a late demo will hurt sales are forgetting that releasing 3 weeks after 2K was FAR worse and will have a far greater impact!
People need to think a bit. Why was the game delayed in the first place? Because it wasn't ready (which scares me). So to release a demo ahead of time it would have been an early and crappy build. EA can't afford to screw up anymore. It's better to deliver a good product late than a buggy product early. Remember the Jesus Elite video that went viral?
Plus I agree with Nemesis. Early demos are for the hardcore and they don't even need the demo. EA is hoping to score more casual gamers I think a later demo won't hurt but a crappy demo would. On the flipside, if the game and demo are bad delaying them and/or hiding them may be strategic but also ensure the end of this franchise.

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