I've figured out how the Player Name Attributes point to the actual Text names in the file.
Here, I've set Mike Golic's first name to Joey Barret's last name. Golic's player attributes actually share Mike Haynes first name instead of creating his own. If you look at Golic's name in the name bank section (offset 2135839) you won't see his first name only his last.
This is because his first name attribute is pointing to the Mike in Mike Haynes section.
