They didn't demo the game at the SB, they pulled it away at the 11th hour, it wasn't ready, yet.
I don't think people need to chill out on anything, yet, Grow's background and experience lies in the mobile industry. It's very possible they are working with another developer.
Good timing on the article, I agree with FM, except on one note.
I'm assuming Joe is in charge of the purse strings, so, I'm sure he is/will be calling the shots on marketing and other major decisions.