NOTE: All below text and information is from ThatPope, GameChangers member from the EA Forums: (Link to thread)
Kick-off - lead developers and rammer going over their plans for the upcoming game and how they used some of our feedback from the first event.
Then got to go up to their studio and see some of the new gameplay additions and how they can tweak the animations and fine tune things.
Then basically went back down to a board room setup with 10 consoles and tvs and played the game for the next 1.5/2 days, having discussions on very specific things in between games and giving our general feedback. They had the ability to tweak and tune different values and push those changes to the consoles right away and we could test out the changes.
Lots of developers around coming in and out, there was 9 of us so they took turns playing and being the 10th man. They took lots of notes, just like the first time.