[fballturkey]

I mean, 1000 foot macro view yes doing something like this takes away from resources that could have gone to other things. People worked on this that could have worked on other stuff, or the salary of the people that worked on this could have paid the salary of people doing other things. In reality it isn't that simple which is why the "why did X get worked on but unrelated Y didn't?" arguments usually go poorly.

Edit: If on the other hand the money/time they spent doing this is expected to bring in enough new sales to 'pay for itself' while the other work they could have done wouldn't have been expected to then no, one didn't take away from the other.