That's typical EA B.S.
The same thing is happening with their NHL series.
As a consumer, when a development team has no problems releasing long video's of actual gameplay months before release, it tells me they are proud of their work and have nothing to hide.
When the opposite occurs (hint: EA), it makes me believe they're hoping to woo the masses with bells and whistles and shiny toys, but underneath it all, it has no substance whatsoever.
I could not care less about over-produced slow-motion promo's. They never show any gameplay and almost everything you see in the video won't be seen in the actual game.